Amazon Prime adds new reading option with Kindle Owners Lending Library — Engadget

Amazon Prime adds new reading option with Kindle Owners Lending Library — Engadget.

“Amazon’s home page has a new message for Prime members from CEO Jeff Bezos, indicating that their membership plan has a new bonus: free books. The Kindle Owners Lending Library service offers up to one book per month from a selection of thousands of titles, including “over 100 current and former New York Times Bestsellers” with no due dates. That’s in addition to the free two-day shipping and access to TV shows and movies offered through Prime Instant Video as a part of the $79/year package. Of course, it also serves to the platform lock-in tighter between a suddenly very compelling subscription entertainment service, and its hardware (you will need a Kindle device, from what we’re reading the apps won’t work), including the upcoming Kindle Fire. Fans of the E inked word can check out the press release after the break for a few more details.

[Thanks, Straton & Abbas]”

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